John Upchurch To Discuss Electronic Discovery in San Diego March 20

For immediate release

DAYTONA BEACH, Fla. (March 11, 2013) – John  J. Upchurch, founder and principal of the Upchurch Watson White & Max mediation group, has been invited to discuss the use of a Special Master/Magistrate to resolve disputes related to the production of electronically stored information (ESI) with attorneys from around the country on March 20.

John Upchurch John Upchurch

As a panel member for the MDL (Multi-District Litigation) Conference presented by legal publishers Harris Martin in San Diego, Mr. Upchurch will comment on trends that include predictive coding, concept searching and “new frontiers for electronically stored information.” He will draw on expertise in electronic discovery to enlighten counsel involved in some of the largest class action lawsuits of the day, including those surrounding the Mirena IUD, Tylenol, Granuflo dialysis drugs, and diabetes drugs Byetta and Januvia.

“Florida has adopted new rules of civil procedure relating to e-discovery, and we feel that lawyers and parties will need qualified neutrals to resolve conflicts over the production of electronically stored information.  We aim to fulfill that need,” said Mr. Upchurch, whose firm solely provides mediation and arbitration services. "Often, there is a disparity in sophistication and experience with ESI between corporate parties or insurance companies and opposing individual parties or smaller law firms. Involving a qualified neutral can ensure that the issues are squarely addressed in an evenhanded manner."

Mr. Upchurch is a Certified E-Discovery Specialist, endorsed by the Association of Certified E-Discovery Specialists (ACEDS), which assists courts as they struggle with a flood of electronically stored data now being used as evidence. “Electronic discovery has become the single biggest storyline in the legal world today,” ACEDS says on its website ( ), billing itself as “the first and only credible membership organization to utilize a quantifiable, psychometric approach to train and certify professionals in e-discovery.”

About Upchurch Watson White & Max

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of more than 25 mediators. Our team of conflict resolution specialists practices in a wide range of alternative dispute resolution disciplines. Areas of practice include business mediation, arbitration, e-discovery mediation, and niche services such as multi-party, complex, malpractice and class action mediation. On the Web: .

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Upchurch Watson White & Max
125 S. Palmetto Avenue
Daytona Beach, FL 32114
Catherine Klasne ( )

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