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Upchurch Watson White & Max Mediation Group Hires Media Manager

DAYTONA BEACH, Fla. (May 3, 2013) – Upchurch Watson White & Max, a professional association of Florida- and Alabama-based mediators, recently hired Catherine Klasne of Port Orange as media manager.

Catherine Klasne Catherine Klasne


“We are pleased to welcome Cathy to the UWWM staff to help us achieve our ever-evolving marketing goals, expand and heighten our Internet visibility and secure the continued success of the firm,” Administrator Patti Moten said. In 2012, Klasne earned her master’s degree in business administration at the University of Central Florida, concentrating in marketing with an emphasis on project management. Before coming on board at Upchurch Watson White & Max, she completed an internship at Florida Hospital Memorial Medical Center in Daytona Beach, held a position as a public relations specialist for a local marketing firm and worked for The Daytona Beach News-Journal for 19 years as a features editor and writer. She is the mediation group’s in-house social media expert – regularly posting to LinkedIn, Facebook and Twitter for the firm and panel members – and is assisting with Website postings and updates, as well as conventional news releases. As the firm continues to present complimentary Webinars, helping litigators in Florida to achieve continuing legal education credit, Klasne will assume administration duties. 

Plans include establishing an online video presence for the group, the next step in its digital marketing efforts.

About Upchurch Watson White & Max

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of more than 20 mediators. Our team of conflict resolution specialists practices in a wide range of alternative dispute resolution disciplines. Areas of practice include business mediation, arbitration, e-discovery mediation, and niche services such as multi-party, complex, malpractice and class action mediation. On the Web: www.uww-adr.com .

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P R E S S  R E L E A S E

Upchurch Watson White & Max
125 S. Palmetto Avenue
Daytona Beach, FL 32114
800-264-2622
Catherine Klasne (cklasne@uww-adr.com )

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