A. Michelle Jernigan to Present 'Using Brain Science for Better Mediations' July 28

Florida Mediator Michelle Jernigan Florida Mediator and UWWM Shareholder Michelle Jernigan

MAITLAND, Fla. (July 21, 2015) — One of Florida’s first Supreme Court-certified mediators, A. Michelle Jernigan, also has a decades-long interest in psychology and the brain. In a Webinar sponsored by the American Bar Association Section of Dispute Resolution, she will discuss the basics of brain structure and function in clear, simple terms — along with practical ways to apply this knowledge at the mediation table.

Ms. Jernigan, a shareholder with Upchurch Watson White & Max, will present "Using Brain Science for Better Mediations" at noon Tuesday, July 28. The Webinar moderator, Spencer M. Punnett II, is the author of "Representing Clients in Mediation: A Guide to Optimal Results" (ABA Publishing, 2013), a research-based book that has been praised as “the current standard reference that all must have” by the Hon. David Torrey, writing in Lex and Verum.

Among other insights, mediators can learn:
• The relation between “mirror neurons” and empathy
• Balancing the brain’s primitive drivers of fear and reward
• Dopamine, norepinephrine, and the “top of the curve” for negotiations
• "Availability bias” and the “sunk cost effect”
• How glucose and oxygen levels affect “decision fatigue”

Plus, attendees will be able to download Ms. Jernigan's three-part article, “How Clients Think: The Brains Behind Decision Making.”

"If your brain tells you this free 60-minute webinar sounds interesting, REGISTER TODAY and mark it on your calendar!" organizers say. Please note this Webinar is free for members of the Section of Dispute Resolution, $25 for ABA members and $50 for all others.

About Upchurch Watson White & Max

A nationally leading mediation specialty firm, Upchurch Watson White & Max is known for facilitating reasonable agreements to resolve complex issues. From seven offices in Florida and Alabama, Supreme Court certified attorney mediators with wide-ranging specialties serve as court-appointed and privately employed mediators, arbitrators and third-party neutral case managers, implementing innovative methods of alternative dispute resolution across the country. On the Web:

P R E S S  R E L E A S E
Upchurch Watson White & Max
125 S. Palmetto Avenue
Daytona Beach, FL 32114
Catherine Klasne (

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