Robert A. Cole Joins Mediation Firm / New Jacksonville Office Opens

Robert A. Cole Joins Mediation Firm Upchurch Watson White & Max

Firm Opens New Jacksonville Office

Jacksonville, Fla., January 16, 2012 -- Upchurch Watson White & Max, a mediation specialty firm and national leader in alternative dispute resolution, is proud to announce that Robert A. Cole has joined the firm, establishing a new office in Jacksonville, Fla.

Bob was previously a partner with Boyd & Jenerette in Jacksonville. He specializes in significant injury and wrongful death, medical malpractice, legal malpractice, design professional liability cases, and insurance coverage issues. Bob is also a certified Circuit Civil Mediator. He handles major litigation cases throughout the state of Florida in both state and federal courts.
“We are delighted that Bob has joined us; his extensive litigation skills and knowledge of Florida law will greatly benefit our clients and help them reach successful resolutions. He has earned the respect of his peers not only as a leading trial lawyer, but through his key leadership roles within the profession over the years. We also are very pleased to now offer our clients a convenient office location in Jacksonville, since our mediators have already been providing our services in this jurisdiction,” said John Upchurch, president of Upchurch Watson White & Max.

“Joining Upchurch Watson White & Max is a natural next step in my legal career, and I am excited about focusing all my work on mediation. As a trial lawyer for more than 33 years in Jacksonville, I have been party to many mediations that have brought my clients successful settlements to their cases. I look forward to growing my mediation practice and our services in the new office here in Jacksonville,” said Bob Cole.

Bob was invited to become a member of the American Board of Trial Advocates (ABOTA) in 1990. He was selected as FLABOTA Trial Lawyer of the Year in 2008. He is a past president of the Jacksonville Chapter of ABOTA and is the immediate past President of FLABOTA and the Jacksonville Chapter Representative to the ABOTA National Board of Directors.

Bob is rated AV by Martindale-Hubbell, its highest rating. He has also been active in the community with Big Brothers Big Sisters of North Florida, Board of Directors; Jacksonville University, University Council Member; Baptist Health Foundation, Annual Support Committee; and the March of Dimes.

He received his B.A. from Florida State University, cum laude, member of Phi Beta Kappa, and obtained his J.D. from Florida State University College of Law.

Upchurch Watson White & Max (, a national leading mediation specialty firm, is known for facilitating reasonable agreements to resolve complex issues. From five offices in Florida and Alabama, Supreme Court certified attorney mediators with wide-ranging specialties serve as a court-appointed and privately employed mediator, arbitrator and third-party neutral case manager, implementing innovative methods of alternative dispute resolution across the country.

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