Florida Mediation – Business Mediation

Successfully Resolving Conflicts In Florida & Nationwide Since 1988

Upchurch, Watson, White & Max is a Florida and Alabama based professional association of mediators. Our team of conflict resolution specialists practice in a wide range of alternative dispute resolution disciplines. Specific areas of practice include business mediation, corporate mediation, commercial mediation, arbitration and more. We also offer niche services such as multi-party, complex, malpractice and class action mediation. Please explore our site to learn more about our Florida mediators and the mediation services we offer.

Connect With Us


For current news of interest to our clients, colleagues and visitors, commentaries on timely issues and activities of the firm and panel members.

Our Featured Video


Watch this Webinar almost anywhere to earn 1.0 hours Florida Bar General CLE Credit. “Getting Ready to Mediate: A Blueprint for Success” was originally presented via GoToWebinar by our CEO and founding partner, John Upchurch, on June 23, 2014.

To view all videos, click here.

Blog Posts


Sandy Upchurch

Sandy Says: Just Show Up, Good Faith Not Required

As a member of The Florida Bar since 1994, Sandy Upchurch has a broad base of litigation experience that allows her to effectively mediate a wide range of disputes. To schedule a mediation with Sandy, please visit our online scheduling page or call her case manager, Mary Lou Struble, at 800-264-2622. Question: What is the best way to handle a situation where it appears the opposing party is not mediating in good faith? Sandy Says: Mediating “in good faith” is a myth in state court cases in Florida and a concept that really does not exist, believe it or not. If you research the Mediators Ethics Advisory Committee opinions at the Florida State Courts…

Continue Reading

More Blog Posts

Items of Interest


From left, Nancy LaVista, Cela Milton and Bob Cole hold the replica check.

UWWM's Robert A. Cole presents award, check at FLABOTA Annual Meeting

Once again, Upchurch Watson White & Max was a major sponsor of the FLABOTA (Florida Chapters of the American Board of Trial Advocates) Annual Meeting last month. Bob Cole attended the conference at The Breakers in Palm Beach July 18 and 19 on behalf of UWWM, which hosted the Friday Night “Celebrate Civility” cocktail reception. Bob presented the Trial Lawyer of the Year Award to Rut Liles of Jacksonville. (On Sept. 16, Bob and Mr. Liles will collaborate on a complimentary-CLE Webinar; for more details, keep your eye on our home page.) He also presented the ABOTA Foundation with a $16,500 check, representing contributions from FLABOTA’s Joseph P. Milton Memorial Golf Tournament. These funds will assist the foundation…

Continue Reading

More Items of Interest

UWWM Press Room


U.S. Mediator Rodney A. Max

Rodney A. Max, Pamela Reeves Successfully Mediate Dispute Involving 2008 TVA Spill

After almost 20 months of negotiations, Rodney A. Max of Miami and Pamela Reeves of Knoxville, Tenn., have successfully mediated to resolution the dispute between 872 plaintiffs and the Tennessee Valley Authority regarding its 2008 coal-ash spill. The settlement recently was publicly announced as a $27.8 million payment distributed among owners of property in and around TVA’s Kingston Fossil Plant. The spill at the plant reportedly dumped 5.4 million cubic yards of ash into the Emory River and surrounding tributaries, according to The Knoxville News-Sentinel. The TVA was sued for alleged damages, and U.S. District Judge Tom Varlan found TVA liable in the spill — however, issues of causation and damages were left open — and ordered mediation. At the end of December 2012, he appointed Mr. Max and Ms. Reeves to resolve the outstanding issues.

Continue Reading

More Press Releases