Solely Focused on Dispute Resolution: Florida, Alabama and Nationwide

Florida Mediation -- Alabama Mediation -- Business Mediation -- Since 1988

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of mediators. Our team of conflict resolution specialists practice in a wide range of alternative dispute resolution disciplines. Specific areas of practice include business mediation, corporate mediation, commercial mediation, arbitration and more. We also offer niche services such as multi-party, complex, malpractice and class action mediation. Please explore our site to learn more about our mediators in Florida and Alabama and the mediation services we offer.

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For current news of interest to our clients, colleagues and visitors, commentaries on timely issues and activities of the firm and panel members.

Our Featured Video


Viewers will learn about wide-ranging rules under the topic of attendance and authority at mediation. Presenters A. Michelle Jernigan, Lawrence Kolin and Dominic Brandy, all mediators with Upchurch Watson White & Max, are effective speakers in the areas of mediation certificates of authority and local rules and use of technology for attendance. They engaged the audience and inspired conversation and questions on the related topics when the Webinar was presented Feb. 19, 2015. Watching this recording is just as good for earning CLE until Aug. 16, 2016.

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Blog Posts


Florida Mediator Michelle Jernigan

Jury Duty With a Mediator Mindset, Part 4: Damages

The jury’s methodology for determining damages was the most surprising aspect of the trial. The plaintiff’s lawyers submitted evidence showing the medical bills incurred by the plaintiff as a result of the injury were $95,000. The defense asserted some minor arguments regarding the medical bills but did not sufficiently persuade the jury to reduce those bills. Consequently, the jury awarded all the future medical bills requested by plaintiff and increased that figure for the cost of inflation. In closing argument, the plaintiff’s attorney also requested the jury award $150,000 in past pain and suffering and $150,000 in future pain and suffering. I latched on to these figures and assumed, based on my mediator mentality, the plaintiff’s attorney would think a $200,000 pain and suffering award would be reasonable.

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Items of Interest


Florida mediator Ricardo Cata

Mediator Ricardo Cata a Recent Speaker in Mexico City

Ricardo J. Cata, bilingual mediator with Upchurch Watson White & Max, was a speaker on June 4, 2015, at a mediation seminar held by the ICC Mexico, at the Escuela Libre de Derecho, Mexico City. The seminar, from June 3 to 5, was titled “Taller Practico: Mediación, Dispute Boards y Peritage: Otros Caminos Para Resolver Conflictos”.

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UWWM Press Room


Upchurch Watson White & Max Mediation Group Names 5 New Shareholders

Upchurch Watson White & Max recently announced mediators Judith A. Bass, Dominic Brandy, Jeffrey M. Fleming, George M. “Marty” Van Tassel and William Zei, who joined Upchurch Watson White & Max Mediation Group during a two-year period of growth for the Florida- and Alabama-based firm, are new shareholders. “This step has been taken to recognize the significant contributions being made by each to the firm through their vibrant practices, their unflagging support of the firm’s mission, and the esteem with which they are held by their clients and the legal community,” said John Upchurch, a founder of the alternative dispute resolution group and its CEO.

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