Solely Focused on Dispute Resolution: Florida, Alabama and Nationwide

Florida Mediation -- Alabama Mediation -- Business Mediation -- Since 1988

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of mediators. Our team of conflict resolution specialists practice in a wide range of alternative dispute resolution disciplines. Specific areas of practice include business mediation, corporate mediation, commercial mediation, arbitration and more. We also offer niche services such as multi-party, complex, malpractice and class action mediation. Please explore our site to learn more about our mediators in Florida and Alabama and the mediation services we offer.

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For current news of interest to our clients, colleagues and visitors, commentaries on timely issues and activities of the firm and panel members.

Our Featured Video


Viewers will learn about wide-ranging rules under the topic of attendance and authority at mediation. Presenters A. Michelle Jernigan, Lawrence Kolin and Dominic Brandy, all mediators with Upchurch Watson White & Max, are effective speakers in the areas of mediation certificates of authority and local rules and use of technology for attendance. They engaged the audience and inspired conversation and questions on the related topics when the Webinar was presented Feb. 19, 2015. Watching this recording is just as good for earning CLE until Aug. 16, 2016.

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Blog Posts


Florida Mediator Michelle Jernigan

Jury Duty With a Mediator Mindset, Part 6: Conclusion

Not only did I have the opportunity to see how a jury values a particular case, but also I gained insight into their thinking and decision making. Some of my assumptions were shaken; others were confirmed. I was concerned about the actual size of the pothole. This jury recognized that it was large enough to cause the damage complained of, so conflicts in testimony regarding the size did not bother them. This jury did not concern itself with minor inconsistencies in testimony, whereas my legal mind did. This jury did not seek to distinguish between symptoms from prior injuries and this one, whereas I did. This jury did not fall prey to the adage that juries are emotional and unpredictable. This jury saw through expert witnesses who were not credible. This jury did have sympathy for the plaintiff, but did not seek to punish the defendant.

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Items of Interest


Rosie - grit 2015

UWWM's "Lean In" Group Introduces Grit Program

Thanks to all who participated in UWWM’s “Lean In”-inspired luncheon on July 29, 2015, at UWWM’s Maitland office. Partner Kimberly Sands and Shareholder Michelle Jernigan presented an introduction to The Grit Project developed by the ABA Section on Litigation, Women in Litigation. Upchurch Watson White & Max is in its second year of CLE programs designed to explore issues of advocacy and professional development for those who wish to improve their litigation skills and the business of practicing law through research, shared experience, and recommended strategies.

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UWWM Press Room


One of the first orders of business at the 23rd annual conference of the Florida Dispute Resolution Center was to present Lawrence M. “Larry” Watson Jr., a founding principal of Upchurch Watson White & Max Mediation Group, with the Sharon Press Excellence in ADR Award. At the July 31, 2015, opening plenary session, Janice M. Fleischer, outgoing director of the DRC, commented she was glad to be taking part in honoring Mr. Watson at the final DRC conference over which she will preside. She explained the Press Award is not given annually, and that it takes action by a special committee of five leaders in the field to determine whether there will be an honoree.

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