Solely Focused on Dispute Resolution: Florida, Alabama and Nationwide

Florida Mediation -- Alabama Mediation -- Business Mediation -- Since 1988

Upchurch Watson White & Max is a Florida- and Alabama-based professional association of mediators. Our team of conflict resolution specialists practice in a wide range of alternative dispute resolution disciplines. Specific areas of practice include business mediation, corporate mediation, commercial mediation, arbitration and more. We also offer niche services such as multi-party, complex, malpractice and class action mediation. Please explore our site to learn more about our mediators in Florida and Alabama and the mediation services we offer.

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For current news of interest to our clients, colleagues and visitors, commentaries on timely issues and activities of the firm and panel members.

Our Featured Video


This Webinar, which was presented on March 26, 2015, explores some of the advantages of retaining a full-time professional neutral to mediate disputes. Lawyers will learn the role of subject matter expertise, mediation style and mediation philosophy in the selection of a mediator. Speakers Brandon S. Peters and A. Michelle Jernigan will acquaint lawyers with conflicts of interest that are uniquely encountered when part-time mediators serve as mediators one day and as legal practitioners the next. They will identify specific conflict of interest rules for mediators under the Florida Rules for Certified and Court-Appointed Mediators and specific conflict of interest rules for lawyers under the Rules of Professional Conduct.

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Blog Posts


Florida mediator Ricardo Cata

Ricardo Cata Moderates, Chairs Program Discussing Mediation Method for Resolving U.S.-Cuba Disputes

On Wednesday, April 13, 2016, I chaired and moderated a program at the ABA’s International Section’s Spring Meeting in New York City, presented by the Mediation Committee of the International Section, titled: “The Role of Mediation in Resolving the U.S. Claims Against Cuba.”

The speakers were: attorney Nancy Thevenin, Principal of Thevenin Arbitration & ADR of New York; James Meyer, Partner at Harper Meyer Perez et al of Miami; and Antonio Martinez, of counsel to the Schwartz Malito firm of New York. The program was heavily attended, and there was significant audience participation by way of questions and comments. We had to stop the questions about 7 minutes after the concluding time for the program.

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Items of Interest


Florida Mediator Robert A. Cole

Join UWWM in Supporting Big Brothers Big Sisters of Northeast Fla.

For the fourth consecutive year, Upchurch Watson White & Max is sponsoring the major fundraiser for Big Brothers Big Sisters of Northeast Florida: Bowl for Kids’ Sake. The 2016 effort is set for consecutive Saturdays, April 23 and 30, at Bowl America Southside, 11141 Beach Blvd. in Jacksonville.

Jacksonville-based shareholder and mediator Robert A. “Bob” Cole is a 12-year member of the organization’s board of directors and has solidified the relationship between UWWM and the local Big Brothers Big Sisters. Nationally, BBBS has a longtime association with the legal community, having been founded in 1904 by a court clerk whose New York courtroom had seen a growing influx of boys.

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UWWM Press Room


Mediator Brandon Peters

UWWM's Brandon Peters Named to UF Self-Insurance Programs' Panel of Presuit Mediators

GAINESVILLE, Fla. (April 14, 2016) – Brandon Peters, who mediates throughout the state with Upchurch Watson White & Max, recently has been named by the University of Florida Self-Insurance Program to a panel of presuit mediators for medical malpractice cases at six participating institutions. Randall C. Jenkins, administrator of five of the six Florida Board of Governors’ self-insurance programs, offers some history, beginning with the J. Hillis Miller Health Center Self-Insurance Program, which dates to 1971 at UF. “It was one of the first, if not the first, of its kind in the United States and set a standard for liability protection in the academic health care setting.” Since then, “Florida has expanded the State University System’s health care education programs to virtually all areas in the Sunshine State. Self-Insurance Programs (SIPs) have been created by the Florida Board of Governors for the Florida State University College of Medicine, the University of Central Florida College of Medicine, Florida International University College of Medicine, Florida Atlantic University College of Medicine and the University of South Florida Health Science Center, joining the Self-Insurance Program at the University of Florida Gainesville and Jacksonville campuses.”

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