Florida Mediation – Business Mediation

Successfully Resolving Conflicts In Florida & Nationwide Since 1988

Upchurch, Watson, White & Max is a Florida and Alabama based professional association of mediators. Our team of conflict resolution specialists practice in a wide range of alternative dispute resolution disciplines. Specific areas of practice include business mediation, corporate mediation, commercial mediation, arbitration and more. We also offer niche services such as multi-party, complex, malpractice and class action mediation. Please explore our site to learn more about our Florida mediators and the mediation services we offer.

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For current news of interest to our clients, colleagues and visitors, commentaries on timely issues and activities of the firm and panel members.

Blog Posts


How Clients Think: The Brains Behind Decision Making, Part 2

This series of blog posts about how clients make decisions may help in guiding a client before, during and after a mediation. Some of the peculiarities of decision making can be explained at least in part by neuroscience, which had its roots not so much in the observation of everyday decision making, but in the observation of aberrant behavior. Neuroscience is defined as a branch of the life sciences that deals with the anatomy, physiology, biochemistry, or molecular biology of nerves and nervous tissue and especially with their relation to behavior and learning. It began in 1848 as a result of a terrible work-related accident suffered by railroad construction foreman Phineas Gage. Gage had a metal rod stuck in his…

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Florida Mediator Robert Cole To Be a Featured Speaker at FJA Seminar

Mediation Counsel Robert Cole of Upchurch Watson White & Max will speak on “Mediation Strategies: From the Mediators” at the Florida Justice Association (FJA) Mediation Strategies and Tech Advantage Seminar on May 9 at the Renaissance Orlando Resort at Seaworld. Mr. Cole, who is based in Jacksonville and mediates throughout Florida,  and Jay Fraxedas of the Fraxedas Mediation Firm in Maitland, are scheduled to be the day’s first speakers after opening remarks from F. Catfish Abbott, the FJA’s CLE chairman. Other mediation strategy topics that will be covered are titled “From the Defense,” “From the Adjuster,” and “From the Plaintiff.” The afternoon is devoted to technological advantages and opens with a session named “‘Quick and Easy Tips for Better Results in the…

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UWWM Press Room


Upchurch Watson White & Max Mediation Group Hires Media Manager

DAYTONA BEACH, Fla. (May 3, 2013) – Upchurch Watson White & Max, a professional association of Florida- and Alabama-based mediators, recently hired Catherine Klasne of Port Orange as media manager. “We are pleased to welcome Cathy to the UWWM staff to help us achieve our ever-evolving marketing goals, expand and heighten our Internet visibility and secure the continued success of the firm,” Administrator Patti Moten said.In 2012, Klasne earned her master’s degree in business administration at the University of Central Florida, concentrating in marketing with an emphasis on project management. Before coming on board at Upchurch Watson White & Max, she completed an internship at Florida Hospital Memorial Medical Center in Daytona Beach, held a position as a public relations…

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